It's Hard to Be Good  

Oleh:

Beard, Alison ; Hornik, Richard

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 11 (Nov. 2011), page 88-96.
Topik: Good Companies; Success; Role Model; Business Strategy; Business Management; Social Responsibility

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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On the following pages, HBR profiles five “good” companies that do more than just pay lip service to community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability. Neither our editors nor the academics we consulted have voted them the world’s most socially responsible corporations. But each excels in one or more of the areas just listed, and does so by making them part of its internal corporate logic—something that Rosabeth Moss Kanter argues, in another article in this Spotlight, that all businesses should do. These firms have also succeeded commercially—hard evidence that doing the right thing as a company doesn’t conflict with bottom-line imperatives. As Zhang Yue, the founding chairman of Broad Group, says, “The survival and growth of a company is the same thing as its social responsibility.”

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