The Mission Versus the Bottom Line  

Oleh:

Sahlman, William A. ; Wagonfeld, Alison Berkley

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 10 (Oct. 2011), page 136-141.
Topik: Case Study; Organic Market; Organic Company; Green Economy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

HBR’s fictional case studies present dilemmas faced by real leaders and offer solutions from experts. This one is based on the HBS Case Study “Earthbound Farm” (case no. 807061). Inside, workers were readying pallets of organic bagged lettuce for delivery. She was happy to see the place looking so busy. The East Coast distribution center, or ECDC, had been weighing on her mind lately. Troy and Shawn, the brothers who had started Baldwin Farms in 1993 and now served as co-CEOs, wanted to further penetrate the East Coast organics market and, with Gretchen’s guidance, had opened the facility two years ago. One of their primary goals was to help regional customers avoid stock-outs of the company’s most successful product: organic prewashed lettuce. Typically, after East Coast retailers placed an order, it took 10 to 15 days for the lettuce to make its way from California to their stores. The time lag made accurate forecasting tricky for customers. Most wouldn’t realize they needed to restock until about five days before they ran out of product. But they ended up leaving their shelves empty because they wanted to avoid overordering and having to throw lettuce out.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali