Why Most Product Launches Fail  

Oleh:

Schneider, Joan ; Hall, Julie

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 4 (Apr. 2011), page 21-23.
Topik: Product Launches; New Products; Mismanagement; Target Marketing; Strategic Planning; Business Failures; Marketing Strategy; Commercial Products -- Testing; Business Planning; Failure Analysis
Fulltext: Why Most Product Launches Fail.pdf (32.92KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.43 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their "revolutionary" products. After listening politely, we ask about the research supporting their claims. The classic response? "We haven't done the research yet, but we know anecdotally that it works and is totally safe." We've been fielding these calls for so long that we can often tell from one conversation whether the launch will succeed.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali