TATA Takes on the World  

Oleh:

Taylor, Alex (III)

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 58-64.
Topik: Business Growth; Automobile Industry; Corporate Profiles
Fulltext: TATA Takes on the World.pdf (44.95KB)

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The congested city of Mumbai is an unlikely base for an auto company with global ambitions. Motor vehicles on two or three wheels far outnumber those with four, traffic uncontrolled by signals or signs is perpetually snarled, and the occasional cow finds its way into the street. Calm breaks out on the fourth floor, however, where Ratan Tata, chairman of the Tata Group, maintains his office. Although India is a late arrival to the automotive age, Tata is a lifetime car enthusiast who stays up on the latest industry chatter. As head of the Tata Group, which employs 395,000 people in 80 countries, Ratan Tata has wrought a remarkable transformation at the enterprise his great-grandfather founded in 1868. The Indian car market is small -- one-sixth the size of China's -- but growing just as fast. Tata executives are refreshingly candid about assessing the company's strengths and weaknesses.

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