Trouble at Twitter  

Oleh:

Hempel, Jessi

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 40-48.
Topik: Corporate Profiles; Social Networks; Chief Executive Officers; Comparability
Fulltext: Trouble at Twitter.pdf (55.82KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In March, shortly after Jack Dorsey went back to work for Twitter, the company he co-founded four years ago, he did a Q&A session with an entrepreneurship class at Columbia Business School. As students tapped away on their laptops, Dorsey, 34, answered questions about his commitment to his new gig as Twitter's product chief. Dorsey, after all, is also CEO of Square, a hot payments business, and he returns to Twitter after a rocky run as its CEO -- the board demoted him in 2008. Just two years ago Twitter was the hottest thing on the web. But in the past year US traffic at Twitter.com, the site users visit to read and broadcast 140-character messages, has leveled off. Twitter hates being lumped in with Facebook as a social network, but comparing the two companies helps illustrate why Twitter finds itself stuck in neutral.

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