Promoting the Spirit of Bermuda  

Oleh:

Whitford, David

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 37-39.
Topik: Globalization; Corporate Profiles; Distributors; Family Owned Businesses; Business Growth; Rum
Fulltext: Promoting the Spirit of Bermuda.pdf (29.73KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Malcolm Gosling Jr, who just turned 50, was born and raised in Bermuda. Gosling's is the biggest distributors of wine, beer, and spirits on the island, and among the biggest retailers of same. They control the duty-free franchise at the airport. They own real estate. And they blend rums -- notably, Gosling's Black Seal. Gosling's ambition is to bust free of the local market and make Black Seal a global brand. He is not the first Gosling to attempt it -- the family has been trying halfheartedly to build an export business since 1980. Black Seal claims an ancient Bermuda lineage, but it's complicated. Generations of Goslings have indeed been blending rum in Bermuda since the middle of the 19th century.

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