Cheesecake Factory's Winning Formula  

Oleh:

Eng, Dinah

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 15-16.
Topik: Corporate Profiles; Strategic Management; Family Owned Businesses; Business Growth; Restaurants
Fulltext: Cheesecake Factory's Winning Formula.pdf (21.55KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Cheesecake Factory founder David Overton said that when he was growing up in the 1950s, his father, Oscar Overton, managed retail stores in Detroit. His mother, Evelyn, found a recipe for cheesecake and made one for his father's boss. He liked it so much that he asked if she could make 12 cheesecakes that he could give to friends as Christmas gifts. Beverly Hills already had upscale dining, so they developed a menu of casual fare around the cakes. They opened on Feb 25, 1978, with no sign or grand opening. After five years they opened three more restaurants in California and one in Washington, DC. From 1992 to 2005 their compound annual growth rate in revenues was 27%. Today it costs $6.5 million to $7.5 million to open a new Cheesecake Factory.

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