Sailing Goes Mass Market  

Oleh:

Oliva, Paul V.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 12.
Topik: Online Advertising; Boat Racing; Audiences; Media Coverage
Fulltext: Sailing Goes Mass Market.pdf (19.61KB)

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Professional sailing is not as popular as it could be, Oracle CEO Larry Ellison said at a January press conference. It hasn't gotten the right television coverage, and the boats have not been as exciting to watch as watching backflips over a mogul. Claude Ruibal, the new head of YouTube Sports, thinks the changes on yacht racing will appeal to an online audience that the America's Cup Event Authority estimates at 300 million. Big online users are more receptive to a more interactive, engaging experience than a television lean-back audience, he says.

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