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Harvard business review on customer relationship management
Bibliografi
Author:
[s.n]
Topik:
Customer relations--Management
;
Branding
;
Relationship marketing
;
Retailing
Bahasa:
(EN )
ISBN:
1-57851-699-4
Penerbit:
Harvard Business School Publishing
Tahun Terbit:
2002
Jenis:
Books
Fulltext:
HBR on customer relationship management.pdf
(2.26MB;
2 download
)
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
658.812 Har
Non-tandon:
2 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Artikel dalam koleksi ini
Co-opting customer competence
, halaman 1-26
Get inside the lives of your customers
, halaman 27-48
The old pillars of new retailing
, halaman 49-66
Want to perfect your company's service? use behavioral science
, halaman 67-84
Don't homogenize, synchronize
, halaman 85-104
Firing up the front line
, halaman 105-132
Preventing the premature death of relationship marketing
, halaman 133-150
See your brands through your customers' eyes
, halaman 151-174
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Related courses
ABB 401 - SEMINAR PEMASARAN (Bacaan Anjuran)
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