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Detail
BukuHarvard business review on customer relationship management
Bibliografi
Author: [s.n]
Topik: Customer relations--Management; Branding; Relationship marketing; Retailing
Bahasa: (EN )    ISBN: 1-57851-699-4    
Penerbit: Harvard Business School Publishing     Tahun Terbit: 2002    
Jenis: Books
Fulltext: HBR on customer relationship management.pdf (2.26MB; 2 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: 658.812 Har
    • Non-tandon: 2 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Co-opting customer competence, halaman 1-26
  2. Get inside the lives of your customers, halaman 27-48
  3. The old pillars of new retailing, halaman 49-66
  4. Want to perfect your company's service? use behavioral science, halaman 67-84
  5. Don't homogenize, synchronize, halaman 85-104
  6. Firing up the front line, halaman 105-132
  7. Preventing the premature death of relationship marketing, halaman 133-150
  8. See your brands through your customers' eyes, halaman 151-174

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ABB 401 - SEMINAR PEMASARAN (Bacaan Anjuran)
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