Kepuasan Konsumen Sebagai Salah Satu Hasil Evaluasi Produk : Memetakan Konsep yang Belum Jernih Dalam Ilmu Perilaku Konsumen  

Oleh:

Chandra, Robby I.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. IV no. 8 (1997), page 38-41.
Topik: Kepuasan Konsumen; kepuasan konsumen; hasil evaluasi produk; ilmu perilaku konsumen; konsep

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ10.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Consumer satisfaction has been studied as the result of mental processes namely as an evaluation process. It is considered that the evaluation process is directed toward the product attributes. New researchs show that the evaluation process that becomes the bases for satisfaction or dissatisfaction responses basically is an evaluation process toward emotional responses occuring during the product consumption process rather than toward the attribute of the product itself. Therefore an element needs to be added into the diagram of consumption and evaluation experience.

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