Detail PERENCANAAN BISNIS BARU PENYEDIA MERCHANDISE K-POP “STAR GAZEL” Bibliografi Author: Sungkowo, Alexius Bambang (Advisor); Putri, Silvia Gautami Topik: Star Gazel; very high consumer K-Pop fans; provider of K-Pop creative merchandise. Bahasa: (ID )     Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2019     Jenis: Theses - Undergraduate Thesis Fulltext: SILVIA GAUTAMI_UNDERGRADUATED THESES 2019.pdf (11.47MB; 11 download) Abstract Star Gazel is a business focused in the creative industry as a provider of K-Pop creative merchandise. The vision of this business is to become a merchandise provider that is able to compete with its competitors at both national and international levels by providing the best quality. The mission of this business is prioritizing professionalism at work, prioritizing the quality of product needed by consumers and prioritizing creativity in order to create product innovation. There is an opportunity such as Indonesia has a very high consumer K-Pop fans, the existence of government programs in advancing the creative industry and the visual communication design industry has the most rapid growth for the creative economy subsector. The target market of this business is both men and women within the age range from 5 to 25 years old. The product strategy of this business is to provide merchandise with the best design and quality. This business is using penetration pricing strategy, promotion and sales will be done through online using marketplace application. The strategy of this business is to make products with an attractive design, print products with quality materials and continue to innovate to add variety of products and maintain customer relationships and satisfaction. The capital required to set up a Star Gazel merchandising provider business is Rp57.820.000 with first year’s profit of Rp36.933.000. Star Gazel will receive a return on capital for 1 year 1 months and obtain a positive NPV of Rp715.454.120, so this business is feasible to run and I will run it as soon as possible. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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