Detail Four More Years; Advertising   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 401 no. 8763 (Dec. 2011), page 63-64. Topik: Chief Executive Officers; Succession Planning; Advertising; Advertising Agencies Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.69 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel "Maurice is immortal," says the chief executive of a French multinational. When told of his friend's comment, Maurice Levy, boss of Publicis, one of the world's biggest advertising firms, is visibly flattered. But he demurs. "When you think you are immortal, you will make the biggest errors of your life," he says. "I know that if I fail to find the right successor, my entire career will be a failure." Mr Levy's longevity at the top is unusual in a business known for short attention spans. But Publicis is unusual, too. Since the Paris-based firm was founded by Marcel Bleustein-Blanchet in 1926, it has had only two bosses: the founder and Mr Levy, who took over in 1987. Whoever succeeds Mr Levy will have big shoes to fill. Mr Levy transformed Publicis from a French also-ran at the end of the 1990s into the world's number three, behind WPP and Omnicom, an American firm. He did this through the conquest of other agencies on a Napoleonic scale--most notably the takeover of Britain's Saatchi & Saatchi and America's Bcom3, which came with a coveted collection of clients. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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