| The business of "Royal Simarmata" Cattle Fattening is a business that engaged in the cattle feed industry which produce beef cattle. This business was founded on January 15, 2019 and already has 12 male cows. The type of cow chosen for breeding by this business owner, Mr. Edi Simarmata, namely Limousin and Simmental. "Royal Simarmata" Cattle Fattening itself is located in a remote village atIndramayu Regency, precisely in Karangasem Village. Baically, cows are raised in cages for 8 months and will be ready for sale when the weight of cows reaches 400-450 per kilogram. The vision of the "Royal Simarmata" Cattle Fattening business is to become one of the beef cattle farms that are superior in quality and quantity so as to be able to meet domestic and foreign beef needs, and in the future, these farms can help Indonesia to become a self-sufficiency in terms of beef cattle. The mission of the "Royal Simarmata" Cattle Fattening business is to provide good quality food and vitamins for the beef cattle to obtain high quality meat in order to increase customer satisfaction. Keep continue to renew the process of fattening cattle to improve the quality of product. Maintain relationships with customers and suppliers of beef cattle seedsso that it will run well and streamlined. The market opportunity for demand of beef continues to increase every year. However, even though the demand for beef continues to increase, the level of fulfilment of demand for beef is still low in terms of consumption. The culture of Indonesian to supply more beef on the Eid al-Adhacelebration is one of the opportunities for "Royal Simarmata" in the near future due to an increase of community's need. This is the right moment for the "Royal Simarmata" beef fattening business. The main target market for "Royal Simarmata" is slaughterhouse in Indramayu Regency and individuals (who will do qurban) hopefully for the long-term this business will serve the demand of beef around West Java. The promotion strategy of Mr. Edi Simarmata only does personal selling by offering his products to the nearest slaughterhouse so that the owner can face to face directly with consumers who will buy the products. In addition, Cattle Fattening "Royal Simarmata" usethe services of brokers to facilitate the search for potential customers, both slaughterhouses and individuals. The results of the analysis of SWOT is the following strategies, namely, the need to implement a combination of the four aspects of marketing (4Ps): product, price, place and promotion) |