Detail Singapore Towards 2000 : Consumer Behaviour and Marketing Practices   Oleh:  Hong, F. ; Kwan, W. ; Pecotich, Anthony Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. IV no. 7 (1997), page 62-78. Topik: CONSUMER BEHAVIOUR; singapore towards 2000; consumer behaviour; marketing practices Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ10.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel In the last two decades singapore has undergone a cultural and environmental transformation that has significantly impacted on the production and marketing of consumer goods and services. In this article these changes are enumerated along with the possible future trends in consumer behaviour with their implications for economic development and business management. This information is relevant for all marketers and public policy makers and indeed to al interested in the future consumption, and marketing of products and services in this region. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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