Detail Analisis Pengaruh Country of Origin Image, Product Knowledge, dan Product Involvement Terhadap Purchase Decision Smartphone Samsung Bibliografi Author: Salim, Lina (Advisor); Putri, Askarini Maria Topik: Country of Origin Image; Product Knowledge; Product Involvement; Purchase Decision Bahasa: (ID )     Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2019     Jenis: Theses - Undergraduate Thesis Fulltext: Askarini Maria Putri_Undergraduate Theses_2019.pdf (1.6MB; 73 download) Abstract The purpose of this study is to analyze the effect of country of origin image, product knowledge, and product involvement on Samsung's smartphone purchase decisions. Data were collected by distributing questionnaires to “Samsung Members” Jakarta, which were set as many as 230 respondents. The sampling method used is non-probability sampling with purposive sampling technique. This study examined multiple linear regression analysis using IBM SPSS Statistics Data Editor Version 22. The results of the study show that country of origin image, product knowledge, and product involvement all have a significantly influence on Samsung's smartphone purchase decision. Similar research in the future should examine the other variables beyond the variables that used in this study or comparing Samsung with the other similar product brands. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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