Detail Research in Industrial Buying Influence : A Report on Methodological Issues   Oleh:  Sidik, Ignas G. Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. IV no. 7 (1997), page 1-10. Topik: INDUSTRIAL ACTIVITY; research; industrial buying influence; methodological issues Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ10.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Buying influence is an important issue in industrial buying behaviour. Although many studies have excellently explored this topic, the literature reveals that the concept of buyin ginfluence itself is yet unclarified. For this purpose, this study reviews seven emprical studies on industrial buying influence, covering one decade of research in this area (1981- 1991). We found differences in either the operationalization of the concept as well as the tools used for the statistical analysis. These differences reflect the different theoretical approach investigating this issue. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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