The Effects of Language and Priming on The Relative Accessibility of The Private Self and The Collective Self  

Oleh:

Trafimow, David ; Law, Josephine Shui Fun ; Fan, Ruth Mei-Tai ; Silverman, Ellen S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Cross-Cultural Psychology (http://journals.sagepub.com/home/jcca) vol. 28 no. 1 (Jan. 1997), page 107-123.
Topik: PRIVATE; cognition & reasoning; language; collectivism; social research; self image
Fulltext: 107.pdf (1.52MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ86.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

An experiment addressed some limitations and implications of previous findings obtained by Trafimow, Triandis and Goto suggesting that private and collective self - cognition are stored in different cognitive locations. Consistent with expectations, priming the private self increased the retrieval of private self - cognitions but priming the collective self increased the retrieval of collective self - cognitions. Further, retrieval of private and collective self - cognitions was clustered by type. The fact that such clustering was obtained with collectivist subjects in their native country, and even using their native language, supports the generality of the Trafimow et al. theory to both individualistic and colelctivist cultures. In addition, however, the data indicate that using a collectivist language can increase the cognitive accessibility of the collective self relative to when an individualistic language is used. Finally, we present some speculations about possible implication sof this accessbility effect.

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