American Higher Education System : Consumerism Versus Professionalism  

Oleh:

Michael, Steve O.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The International Journal of Educational Management vol. 11 no. 3 (1997), page 117-130.
Topik: EDUCATION; competitive strategy; consumerism; higher education; market orientation; USA

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II35.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Suggests that institutions of higher education in the USA encounter problems that are unique to the market environment. These problems include competition for resources, escalating costs, and resource constraints. In response to these problems, higher education systems within this kind of environment tend to borrow strategies from organizations operating under the most competitive environment - the business sector. Discusses specific strategies adopted by institutions of higher education in North America. Examines how these strategies have affected the culture of higher education. Discusses the shift occurring between the consumerism - professorialism continuum. Calls for the need to understand the dual nature of higher education so that strategies can be selectively adapted.

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