Differences in Our Sensory Worlds : Invalid Comparisons With Labeled Scales  

Oleh:

Bartoshuk, Linda M. ; Fast, Katharine ; Snyder, Derek J.

Jenis: Article from Journal - e-Journal
Dalam koleksi: Current Directions in Psychological Science vol. 14 no. 03 (Jun. 2005), page 122-125.
Topik: scales; category; VAS; taste; pain; sensation; hedonics
Fulltext: 02. Differences in Our Sensory Worlds - Invalid Comparisons With Labeled Scales.pdf (101.54KB)

Isi artikel

People use intensity descriptors to compare sensory differences: ‘‘This tastes strong to me; is it strong to you?’’ These comparisons are deceptive because they assume that intensity descriptors like strong denote the same absolute perceived intensities to everyone. This assumption is false. Visual-analogue and category scales are labeled with intensity descriptors, and whenever there are systematic differences across groups in the absolute perceived intensity denoted by these descriptors, across-group comparisons will be invalid. We have explored this problem using studies of taste perception. When intensity descriptors are falsely assumed to have universal meaning, real differences can be blunted, abolished, or reversed. One solution to this problem is to express sensations of interest relative to an unrelated standard; any variation in this standard will be equivalent across groups, allowing valid group comparisons. The importance of detecting and correcting these measurement errors is not limited to sensory comparisons, but applies to hedonic comparisons as well.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali