When Is More Better? : On the Relationship Between Magnitude and Subjective Value  

Oleh:

Hsee, Christopher K. ; Rottenstreich, Yuval ; Xiao, Zhixing

Jenis: Article from Journal - e-Journal
Dalam koleksi: Current Directions in Psychological Science vol. 14 no. 05 (Oct. 2005), page 234-237.
Topik: magnitude; affect; scope neglect; evaluability
Fulltext: 02. When Is More Better - On the Relationship Between Magnitude and Subjective Value.pdf (96.8KB)

Isi artikel

We examine three determinants of the relationship between the magnitude of a stimulus and a person’s subjective ‘‘value’’ of that stimulus: the process by which value is assessed (either by feeling or by calculation), the evaluability of the relevant magnitude variable (whether the desirability of a given level of that variable can be evaluated independently), and the mode of evaluation (whether stimuli are encountered and evaluated jointly or separately). Reliance on feeling, lack of evaluability, and separate evaluation lead to insensitivity to magnitude. An analysis invoking these factors provides a novel account for why people typically become less sensitive to changes in the magnitude of a stimulus as magnitude increases.

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