Detail Orientations Toward Consumerism : A Test of A Two-Dimensional Theory   Oleh:  Kroll, Robert J. ; Stampfl, Ronald W. Jenis: Article from Bulletin/Magazine Dalam koleksi: The Journal of Consumer Affairs vol. 20 no. 2 (1986), page 214-230. Topik: consumerism; orientations; consumerism; two - dimensional theory Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Some past studies concerning attitudes toward consumer public policy issues have attempted to distinguish characteristics of consumerism supporters from those of nonsupporters. Results to date have been largely inconsistent. This study incorporates a solution preference dimension into the supporter / non supporter analysis in order to help resolve past identification anomalies and to suggest a theoretical explanation for diverse orientations. More specifically, a two - dimensional theory of consumerism orientations is developed and tested as a special case of Rokeach's broader Two - Value Theory of Political Orientations. The survey data presented tend to general support the hypothesized theoretical structure. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved