Commercial Influences in The Lyrics of Popular American Music of The Postwar Era  

Oleh:

Friedman, Monroe

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Affairs vol. 20 no. 2 (1986), page 193-213.
Topik: commercial banking; commercial; lyrics; popular; postwar era

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study is the third in a program of research consisting of content analyses of commercial influences in popular cultural products. The first two studies, which looked at the texts of bestselling novels and the scripts of long - running Broadway plays, found dramatic increases in brand - name usage over the course of the postwar period. These results were also found in the third study, which examined the lyrics of the top American song hits of each year for the 1946 – 1980 period. The consistency of the findings suggests the presence of a new phenomenon which we have called "word - of -a uthor advertising." The implications of this phenomenon for consumer policies, especially those relating to education and product information programs, are drawn and discussed.

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