Free but Not Easy; Wikipedia's Fund Rising  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 401 no. 8758 (Nov. 2011), page 68-67.
Topik: Corporate Finance; Online Information Services; Web Sites; Corporate Profiles; Editors; Fund raising

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.68 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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For the last few weeks of 2010 Jimmy Wales fixed his piercing gaze on Wikipedia users, imploring them from banner ads to help "the free encyclopedia that anyone can edit" pay its bills for this year. The founder's plea worked. Wikipedia reached its target of $16m in just 50 days (compared with $8.7m in 67 days at the end of 2009). This month those pleading banners will return--but with many sets of eyes. Backing up the earnest Wales in the attempt to raise $25m by the year-end will be Brandon Harris. Wikimedia Foundation, the non-profit company that runs the online encyclopedia, has devoted much effort towards finding a way around its reliance on its founder. Though Wikimedia received $3.6m from a charity, the Stanton Foundation, it wants to raise money from large numbers of happy users rather than big donors who might want some clout for their cash. Wikipedia's survival and expansion are also encouraging signs for those that worry the internet is in danger of becoming too commercial and closed off. Wikipedia is not just collating knowledge: it is making news too.

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