Detail Do Young Children Understand The Selling Intent of Commercials ?   Oleh:  Macklin, M. Carole Jenis: Article from Bulletin/Magazine Dalam koleksi: The Journal of Consumer Affairs vol. 19 no. 2 (1985), page 293-304. Topik: commercial banking; children; commercials Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel An important question for marketers, educators, government regulators, and parents is whether young children understand the selling intent of television commercials. In a replication of an approach used by Donohue, Henke, and Donohue [6], preschoolers appeared competent in their understanding by selecting a photograph illustrating a purchase behaviour. In an extension that included additional nonverbal measures, young children indicated little understanding, however, of the selling intent of commercials. Researchers interested in advertising effects on children are urged to consider the necessity and desirability of improved nonverbal measures in dealing with a subject population with limited language facility. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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