Detail Kleppner's advertising procedure Bibliografi Author: Lane, W. Ronald ; King, Karen Whitehill ; Reichert, Tom Topik: Advertising; Social Rule; Mass media; Global marketing Bahasa: (EN )    ISBN: 978-0-13-611082-8    Edisi: 18th ed.     Penerbit: Prentice Hall     Tempat Terbit: Boston    Tahun Terbit: 2011     Jenis: Books - Textbook [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 659.1 LAN k Non-tandon: 2 (dapat dipinjam: 2) Tandon: 1 Dalam proses usulan: 3    Reserve Lihat Detail Induk Abstract Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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