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ArtikelThe Next Big Bet; Samsung  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8753 (Oct. 2011), page 67-69.
Topik: Electronics Industry; Corporate Planning; Research & Development--R&D; Research & Development Expenditures
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.68
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIn 2000 Samsung started making batteries for digital gadgets. Ten years later it sold more of them than any other company in the world. In 2001 it threw resources into flat-panel televisions. Within four years it was the market leader. In 2002 the firm bet heavily on "flash" memory. The technology it delivered made the iPhone and iPad a reality, and made Samsung Apple's biggest supplier--and now its biggest hardware competitor. The handsome payoffs from these ballsy bets made the South Korean company a colossus; last year its sales passed $135 billion. Now it is embarking on a similarly audacious plan to move away from electronics into technologies where it barely has a presence today. It intends to spend $20 billion over ten years on solar panels, light-emitting diodes (LEDs) used for lighting, electric-vehicle batteries, medical devices and biotech drugs. These businesses shift Samsung away from easily substitutable gadgets towards more essential industrial goods--or from "infotainment" to "lifecare", as the company puts it. Just as electronics defined swathes of the 20th century, the company believes green technology and health care will be central to the 21st.
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