Searching for Excellence in Business Education : An Exploratory Study of Customer Impressions of Service Quality  

Oleh:

Leblanc, Gaston ; Nguyen, Nha

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The International Journal of Educational Management vol. 11 no. 2 (1997), page 72-79.
Topik: BUSINESS; business schools; customer satisfaction; service quality; students

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II35.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Examines the concept of service quality in business education with data collected from 388 students. Identifies seven factors which influence student evaluations of service quality. In descending order of importance these factors are : reputation, administrative personnel, faculty, curriculum, responsiveness, physical evidence and access to facilities. Describes the implications for controlling quality and for achieving excellence in business education.

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