Marketing Schools and Consumer Choice  

Oleh:

Harvey, Janet A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The International Journal of Educational Management vol. 10 no. 4 (1996), page 26-32.
Topik: consumer; consumer behaviour; education; ethics; marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II35.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

States that the concept of marketing is regarded with suspicion by many in education because of its commercial implications. Marketing is seen as a potential tool for the application of market forces and is therefore regarded as ethically undesirable. Argues that the methods and ideology of commercial marketing, if properly understood and correctly applied by professionals in education, can be beneficial rather than harmful, and may be imperative for schools and colleges wishing to attract students and to offer them the most relevant provision.

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