Risk Perception and Affect  

Oleh:

Slovic, Paul ; Peters, Ellen

Jenis: Article from Journal - e-Journal
Dalam koleksi: Current Directions in Psychological Science vol. 15 no. 06 (Dec. 2006), page 322-325.
Topik: risk perception; risk analysis; the affect heuristic
Fulltext: 12. Risk Perception and Affect.pdf (385.83KB)

Isi artikel

Humans perceive and act on risk in two fundamental ways. Risk as feelings refers to individuals’ instinctive and intuitive reactions to danger. Risk as analysis brings logic, reason, and scientific deliberation to bear on risk management. Reliance on risk as feelings is described as ‘‘the affect heuristic.’’ This article traces the development of this heuristic and discusses some of the important ways that it impacts how people perceive and evaluate risk.

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