The Consumerindustrial Complex; Adapting Personal IT for Business  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8754 (Oct. 2011), page 10-12.
Topik: Consumer Electronics; Smartphones; Information Technology; Organizational Behavior; Trends

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.68 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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When she starts her day at Sarasota Memorial Hospital in Florida, Danielle Reed picks up a smartphone. It is part of a system provided by Voalte, a start-up created to modify smartphones for doctors and nurses. The phone allows Ms Reed to communicate quickly and easily with her fellow nurses either by calling them or by sending text messages, a number of which are preprogrammed. She can also open specialised apps: one allows her to look up different medicines and their side-effects; another helps her identify pills brought in by patients. Ms Reed says that the smartphone has other benefits too. She no longer has to carry different devices for making phone calls and receiving alerts, and she can send group text messages, which makes it easier to communicate with all of her colleagues on a ward. Some of those who have been promoting the use of consumer-inspired technologies inside companies say that executives used to a command-and-control world are still reluctant to embrace them, just as they are resistant to allowing employees to bring their own gadgets to work. "This is not how managers were taught in business school to operate," says Marc Benioff, the boss of Salesforce.com. But as consumer technology becomes ubiquitous, these benefits will be even harder to ignore.

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