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Pengumuman Perubahan Nama Perusahaan dan Harga Saham di Bursa Efek Indonesia
Oleh:
Apriolita, Mayang
;
Gumanti, Tatang Ary
;
Swastika, Dwi Lusi Tyasing
Jenis:
Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi:
Jurnal Keuangan dan Perbankan: Journal of Finance dan Banking vol. 13 no. 1 (Jun. 2011)
,
page 62-76.
Topik:
Change of company name
;
the abnormal return and Indonesia Stock Exchange.
Fulltext:
Pengumuman Perubahan Nama Perusahaan Dan Harga Saham di Bursa Efek Indonesia.pdf
(167.46KB)
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ12.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
This study aims to analyze the effect of changing the company’s name on the stock price returns. As it is known that a company’s name resembles to an identity of an organization and a company’s name also determines people’s perception of a company’s image. Therefore, if a company decides to alter its name then there will some risks behind that. The study uses secondary data from the Indonesian Stock Exchange over the periods of 2007 – 2008. The sample of the firms taken is determined by using purposive sampling method. It is stated from the research that the change of a company’s name does not have an effect on stock returns. This is because the discovery shows that there is a tendency of a negative abnormal return signal, i.e., investors are not concerned with the change of a company’s name. In addition, the change of a company’s name does not affect on stock returns because of the global financial crisis in mid-2007 until the end of 2008.
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