| The declining economic growth since 2011 due to global and domestic factors has its own effect for the business world, including the Consumer Goods industry. The growth of Consumer Goods in Indonesia in 2015 amounted to 7.4%, lower than the 2014 growth which reached double digits at 15.2%. Therefore, the research focused on the problem of profitability in the Consumer Goods companies listed in Indonesia Stock Exchange. The liquidity ratio is very important to learn because it is closely related to profitability. Then the exchange rate of rupiah also become variable in this study because it has been a phenomenal problem in the recent years, even supposed that global financial factors trigger exchange rate depreciation rupiah that becomes the major cause of economic crisis. Research carried out on 35 well-known Consumer Goods companies listed in Indonesia Stock Exchange for period 2014 to 2016. Multiple linear regression method was used for this study with SPSS software. The study resulted in the fact that liquidity has a significant influence with alpha 0.000 < 0.05 and the correlation is positive. While the exchange rate has no effect toward profitability. Research has R Square of 18% which means that the profitability is 18% influenced by liquidity and exchange rate while 86% others influenced by other variables outside the model. |