Environments That Make Us Smart : Ecological Rationality  

Oleh:

Todd, Peter M ; Gigerenzer, Gerd

Jenis: Article from Journal - e-Journal
Dalam koleksi: Current Directions in Psychological Science vol. 16 no. 03 (Jun. 2007), page 167-171.
Topik: Ecologicalrationality; Decision Making; Adaptive Toolbox; Simple Heuristics; Environment Structure; Bounded Rationality
Fulltext: 11. Environments That Make Us Smart - Ecological Rationality.pdf (109.9KB)

Isi artikel

Traditional views of rationality posit general purpose decision mechanisms based on logic or optimization. The study of ecological rationality focuses on uncovering the ‘‘adaptive toolbox’’ of domain-specific simple heuristics that real, computationally bounded minds employ, and explaining how these heuristics produce accurate decisions by exploiting the structures of information in the environments in which they are applied. Knowing when and how people use particular heuristics can facilitate the shaping of environments to engender better decisions.

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