| Berkat Teknik is a provider of air conditioning maintenance and repair services located in the city of Bekasi. Berkat Teknik’s vision is to be a competent and professional provider of air conditioning repair and maintenance services. Berkat Teknik’s Mission is to provide services that are oriented towards solving complete and quality problems and providing services with guaranteed guarantees and affordable prices. Opportunities possessed by the Technique include temperatures in Indonesia ranging from 28 ° C and tropical climates to make the consumption of air conditioning very large as well as an increase in global temperatures caused by the greenhouse effect, making a significant increase in temperature, so that more and more enthusiasts demand. Berkat Teknik’s market strategies include providing affordable and competitive prices, the main target of consumers is the people of Bekasi city who own air conditioning units that do not have the time and expertise in caring for and repairing air conditioners owned, and utilizing media such as social media and mass media (local radio and newspapers) for product promotion. Meanwhile, the business strategy undertaken is to provide a variety of air service related services, guarantee a 2-month guarantee and also develop operational areas in Kelapa Gading, Jakarta. The financial projection target includes net income for 5 consecutive years (2018-2022) amounting to Rp166,028,669.00 (in 2018), Rp503,922,389.00 (in 2019), Rp869,882,938.00 (in 2020), Rp1 .205,419,738.00 (in 2021) and Rp1,596,715,638.00 (in 2022). The calculations of Net Present Value for five years is Rp2.770.003.375,00 and the result is postitive make this business worth it to run. |