Turning Silver into Gold; Retail in Japan  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8744 (Jul. 2011), page 56.
Topik: International; Older People; Marketing Management; Many Industries; Target Markets

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.67 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Japan is greying fast: already a fifth of its people are over 65. And the silver generation has gold to spare. The incomes of middle-class working folk have declined in the past decade, but seniors are sitting on a vast pile of savings. Many firms tailor their services to silver shoppers without letting on. The Ueshima coffee shops that dot Tokyo seem like any other chain. But look more closely: the aisles are wider, the chairs sturdier and the tables lower. The food is mostly mushy rather than crunchy: sandwiches, salads, bananas--nothing too hard to chew. Helpful staff carry items to customers' tables. The name and menu are written in Japanese kanji rather than Western letters, in a large, easy-to-read font. It is no coincidence that Ueshima's stores are filled with old people.

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