Mood and Multiple Source Characteristics: Mood Congruency of Source Consensus Satus and Source Trusteorthiness as Determinants of Message Scrutiny  

Oleh:

Ziegler, Rene

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 37 no. 8 (Aug. 2011), page 1016-1030.
Topik: Mood; Congruency; Information Processing; Expectancies; Consensus; Majority-minority; Trustworthiness
Fulltext: Pers Soc Psychol Bull-2011-Ziegler-1016-30-Lph.pdf (936.19KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This research deals with the interplay of mood and multiple source characteristics in regard to peruasion processes and attitudes. In four-factorial experiment, mood (positive vs. negative), source consensus status (majority vs. minority), source trustworthiness (high vs. low), and message strength (strong vs. weak) wee manipulated. Result were in line with predictions of a mood-congruent expectancies perspective rather than competing predictions of a mood-as-information perspective. Specially, individuals in both moods evinced higher message scrutiny given mood-incongruent (vs. mood-congrueny) source characteristics. Thet is, across source trustworthiness, positive (negative) mood led to higher message scrutiny given a minority (majority) versus a majority (minority) source. Furthermore, across source consesus, positive (negative) mood led to higher message scrutiny given an untrustworthy (trustworthy) versus a trustworthy (untrustworthy) source. Additional analyses revealed that processing effort increases from doubly mood-congruent source combinations (low effort) over mixed-source combinations (intermediate effort) to doubly mood-incongruent combinations (higher efforts). Implications are discussed.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali