Consumer Boycotts In Indonesia National Press Context, 1982-MID 2010: A Preliminary Study  

Oleh:

Hendarto, Kresno Agus

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Manajemen dan Bisnis Ilmiah Berkala (Jurnal Manajemen dan Bisnis) vol. 10 no. 1 (Mar. 2011), page 40-52.
Topik: Boycott; Mass Media; Agenda Setting Theory; Content Analysis

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM82.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The objective of this study is to describe how boycotts are released in Indonesia national press. The data were obtaine from mass media using saturation sampling. Data obtained is analyzedusing qualitative content analysis. The result showed that, as in oher countries, in Indonesia, boycott has increased in quantity. In the boycott in Indonesia in iNdonesia is sponsored/triggered by groups. In this case, religious group are the primary cause. In addition there are environmental and worker groups. Although the boycott in Indonesia is mostly intended to express dissatisfaction t particular corporate or country of origin actions, some boycotts are intended to establish social or political control to the boycott target.

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