| As another impact of this technology development in music sharing, it boosts empowerment of independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. Barasuara, as the object of this research is one of Indie band in Indonesia known best for its nationality content and growing number of fan base throughout Indonesia. Looking inside the relationship built between Barasuara and its fan base, this research aims to find out about the effect of brand trust and brand satisfaction on commitment in turn influence advocacy and repurchase loyalty of one music fen base, especially in the context of music marketing, and later on finding out what differentiate popular music band and indie music band in terms of its marketing effort. Research data to be used is the primary data obtained from the questionnaire filled by Barasuara's fans. The results of the questionnaires are then analyzed descriptively and quantitatively to illustrate the relation between brand trust, brand satisfaction, affective commitment and Barasuara's fans loyalty. Descriptive analysis is done by calculating the average score of respondents' answers on each question item while quantitative analysis is done by using SEM analysis techniques with the help nf AMOS program version 22. From this research, it can be conclude that there is a significant effect between each variables of trust, satisfaction, affective commitment and loyalty All this positively significant relation leads to the suggestion that a good relation between the music band and its fens which is bonded emotionally could be one strongest key for the band's marketing success, especially for those indie music bands which is not relating to any major label. |