Detail Analisis Pengaruh Website Quality, E-Service Quality, E-Recovery Service Quality, Trust, Perceived Value, Customer Satisfaction Terhadap Word Of Mouth Dan Loyalty Intentions Pada Pengguna Tokopedia Bibliografi Author: WIJAYA, VERDITIA ; Sukwadi, Ronald (Advisor) Topik: Website Quality; E-Service Quality; E-Recovery Service Quality; Trust; Perceived Value. Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: Verditia Wijaya’s Undergraduate Theses.pdf (3.92MB; 39 download) Abstract The research is motivated by the rapid development of globalization, especially in shopping that is now using online shopping. The research is related to one of the online stores in Indonesia. In this research, to know the effect of website quality, e-service quality, E-recovery service quality, trust, perceived value, customer satisfaction to word of mouth and loyalty intention. The sample used in this research is 150 respondents. The sampling technique is purposive sampling, data processing is done by using SEM method (Structural Equation Modeling) The result of the research is there is a significant influence between the quality of E-Service to the perceived value where the greater the quality of service provided to the buyer will be connect the better as well and there is also a significant influence between customer satisfaction of word of mouth where the better the satisfaction received by the buyer then word of mouth given to the surrounding people will be better too. This research is complemented by managerial implications that are useful for pitting online stores to increase perceived value as well as word of mouth where there are 4 proposed programs that improve the cancellation system, customer care training, online training, and rewards. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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