| This study aims to assess and understand the effects of event quality, word of mouth, customer satisfaction, and customer experience variables that moderates with gender's roles towards revisit intention to GAIKINDO Indonesia International Auto Show / GIIAS. Method of this study is Structural Equation Modelling (SEM) using AMOS Software to know which factors affects the revisit intention to GIIAS. Result of this study showed the positive effects of gender moderation towards customer satisfaction and customer experience. Good environment (QE5), the uniqueness of event (QE8), event's price (CS3), satisfaction (CS6) are the variables that could be developed to increase revisit intention. Nevertheless, customer experience negatively affects towards revisit intentions to GIIAS. |