| Cwina Cwiemie is an authentic Malang noodle cart business which located at Pasar Bintaro Jaya Sektor 2. It uses a dine-in concept where customers can dine it directly without taking it away. Cwina Cwiemie has its own problem which the problem is the customers' satisfaction aren't discovered by its owners. Cwina Cwiemie doesn't have its own sugestion box for knowing its customers' satisfaction, whether it's food taste, serving time, service quality, food quality, cart's facility, food's price, customer's comfort and others. So that the customer satisfaction of Cwina Cwiemie will be identificated by applicating Fuzzy-SERVQUAL. The results of data calculation using fuzzyfication and defuzzyfication will be analyzed and will be given as suggestions of Cwina Cwiemie's service. According to Zeithaml (2009) as calculated from the data, the result showed that customer's expectation is higher than their perception ((with expectation score= 4.334 and perception score = 3.979). So that there will be a few attributes that need to be fixed. |