The Path of Least Resistance : Using Easy-to-Access Information  

Oleh:

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Jenis: Article from Journal - e-Journal
Dalam koleksi: Current Directions in Psychological Science vol. 18 no. 04 (Aug. 2009), page 232-236.
Topik: Judgment; Decision Making; Fluency; Cue Weighting; Effort Reduction
Fulltext: 09. The Path of Least Resistance - Using Easy-to-Access Information.pdf (109.41KB)

Isi artikel

Recent work on judgment and decision making has focused on how people preferentially use cues, or pieces of relevant information, that are easy to access when making decisions. In this article, we discuss a framework for understanding the ways that cues become accessible. We begin by identifying two components of cues and show how these components can become accessible during different parts a decision process. We highlight evidence for the use of accessible information and discuss implications for future research on heuristics.

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