A Little Local Difficulty; How Newspapers are Faring  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8741 (Jul. 2011), page 5-6.
Topik: International; Newspapers; Publishing Industry; News Media; Advertising Revenue; Business Conditions; Economic Conditions; Journalism

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.67 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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There is no doubt that newspapers in many parts of the world are having a hard time. In America, where they are in the deepest trouble, the person often blamed is Craig Newmark, the founder of Craigslist, a network of classified-advertising websites that is mostly free to use. The Internet-driven fall in classified-ad revenue is only one of the reasons for the decline of newspapers in America, which started decades ago. The advent of television news, and then cable television, lured readers and advertisers away. Then the Internet appeared in the 1990s. A new generation of readers grew up getting their news from television and the web, now the two leading news sources in America (the web overtook newspapers in 2010 and is already the most popular source among the under-30s). These technological shifts hit American newspapers particularly hard because of their heavy reliance on advertising. According to the OECD, a club of developed countries, in 2008 America's newspapers collectively relied on advertising for 87% of their total revenue, more than any other country surveyed. The 2008-09 recession made things worse. For American regional and metro-area newspapers, further job cuts, closures and consolidation now seem likely.

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