Perbedaan sikap dan akuntan publik dan pengguna jasa akuntan publik terhadap advertensi jasa akuntan publik  

Oleh:

Herawaty, Arleen ; Destriana, Nicken

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Jurnal Bisnis dan Akuntansi vol. 12 no. 3 (Dec. 2010)
Topik: Attitude; advertising service; public accountants and clients

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ59.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The purpose of this study is to analyze the difference attitude of public accoutants and clients toward advertising of public accoutant's services. This research wewrw using 203 respondents, divide into two groups. there were 125 respondents who worked as public accountant, and 78 respondent who work in companies at managerial level. Attitude was measured by seven aspects such as image ofn auditor's perpection, service quality service price, client' awareness sizes of public accountant, firm public accountant firm competitiveness, and goverment's influence. Mann-whitney U test was used to analyze the hypothesis. The result of this research showed that image of auditor's perception, service quality, and client's awareness have significant different attitude among public accountant and client's fo public accountant, firm public accountant firm competitiveness, and government's influence do not have significant different attitude among public accountant and client's of public accountant.

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