The Tide Changes  

Oleh:

Steiner, Christopher

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Forbes Asia vol. 5 no. 10 (Jun. 2009), page 28.
Topik: Procter & Gamble; Innovation; Recession; Sales; Interest

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: FF5.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Procter & Gamble's A.G. Lafley is famous for preaching about innovation. Suddenly he finds a need to practice a bit more of it. These days Lafley will need all the advice he generously dispenses. The recession has consumers holding back even on purchases of staples like Tide and Pampers. P&G sales have dropped 5% in the last six months to $39 billion, while earnings before interest and taxes have fallen 7% to $8 billion. Shares are off 14% this year.

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