Detail ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN SITUS JUAL BELI ONLINE BUKALAPAK.COM Bibliografi Author: Hanjaya, Nesya Nathania ; Prasetya, Wibawa (Advisor) Topik: Service Quality; Promotion; Trust; Customer Loyalty; LISREL Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: 88-Nesya Nathania Hanjaya-2014043015.pdf (3.35MB; 46 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Bukalapak is one of the leading C2C online marketplace in Indonesia that dedicated for small to medium sized business. For seven years, the number of Bukalapak’s customer and transaction has been increasing every year. Bukalapak also awarded with number one cutomer loyalty in 2017. However, based on BukaForum (discussion community service) there are various complaints regarding transaction in Bukalapak. This study aims to determine how the relationship between service quality, promotion, and trust toward customer loyalty. This research is a correlation research conducted by distributing questionnaires that had passed validity and reliability tests to 200 respondents with purposive sampling technique. To clarify the relationship among these construct, SEM (Structural Equation Modeling) is conducted to examine the model fit and the five hypothesis. The result of this research shows that trust has positive and significant influence to customer loyalty, the quality service has positive and significant influence to trust, the promotion has positive and significant influence to trust. However, the promotion does not neccesarily influence customer loyalty and the quality service has positive and significant influence to the customer loyalty. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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