Detail Teori NICHE dalam kompetisi platform video: Televisi satelit, Televisi kabel, IPTV, dan OTT Bibliografi Author: LASIMAN, SYLVIA CHRISTIANA ; Sukwadi, Ronald (Advisor) Topik: Niche theory; media life cycle; television; video platform Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: 72-Sylvia Christiana Lasiman-2014043101.pdf (19.04MB; 15 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Abstract. Rapid proliferation of the usage of internet-based modern television (IPTV and OTT) in Indonesia as well as limited and similar resources threatens the existence of old video platforms (satellite television and cable television). Adapted from ecological studies, niche theory is used to measure dynamic competition among media. Through three concepts of measurement of niche theory, niche breadth, nice overlap, and competitive superiority, the competition relationship between these four video platforms can be known. Two research methods were conducted. Questionnaire regarding gratification given by each platform is handed out online and offline to 502 respondents. Focus group discussions were conducted in two groups with 6 respondents each. The results of the study will also be analyzed based on the media life cycle. This study yielded 4 conclusions. 1) OTT is a generalist platform, IPTV and cable television tend to be generalist, and satellite television is classified as a specialist 2) The highest competition occurs between cable television and IPTV, 3) OTT is the most competitive platform whereas satellite television is the least competitive, 4) Satellite television is in defensive resistance lifecycle, cable television in defensive resistance and adaptation cycles, IPTV in growth cycle, and OTT in maturation cycle. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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