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Down-sell in Japan
Oleh:
Schoenberger, Chana R.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Forbes Asia vol. 5 no. 9 (May 2009)
,
page 14-16.
Topik:
7-Eleven
;
Convenience Store
;
Investment
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF5.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Concentrated in one of the world's harshest retail climates, 7-Eleven's parent is coming up with yet newer tricks. And yet more investment. Faced with a saturated market, a shrinking population and one of the most virulent downturns of any national economy, Japan;s biggest convenience store operator has taken an unusual course: It has effectively doubled down on its home market, seeking ways to sell more services and cheaper goods in a greater number of shops.
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