Detail ANALISIS PENGARUH KEPUASAN, KEPERCAYAAN, PROMOSI DAN MINAT BELI TERHADAP LOYALITAS PELANGGAN LAZADA.CO.ID Bibliografi Author: VISAKHA, OLIVIA ; Prasetya, Wibawa (Advisor) Topik: customer satisfaction; promotion; brand trust; loyalty; LISREL Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: 37-Olivia Visakha-2014043060.pdf (6.52MB; 44 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Lazada.co.id is one of the most popular B2B e-commerce based on several surveys. Lazada.co.id has an "Effortless Shopping" tagline where Lazada Indonesia (lazada.co.id) offers solutions for Indonesians to enjoy the convenience of online shopping by providing easy-to-use websites and online payment systems completely. The goal of the company Lazada.co.id itself is to become one of the top online shopping in Indonesia and provide excellent services to consumers, provide inspiration in shopping and provide experience to consumers in choosing products online. Lazada.co.id was 1 st as the most popular online shopping and online shopping B2B number 1 based on Alexa website. However, the satisfaction level of the Lazada.com itself is very low. This study aims to determine the effect of satisfaction, trust, promotion and buying interest on customer loyalty Lazada.co.id. This study done by spreading the questionnaire that has been tested the validity and reliability to 200 respondents with purposive sampling techniques. Where the data is processed using SEM (Structural Equation Modeling) method with Lisrel application. The result of this research is buying interest has strongest influence to customer loyalty compared to other variable that is satisfaction, trust and promotion. Promotion has no significant effect on customer loyalty. With these results, make promotion as a variable that should take precedence for improvement, then followed by other variables. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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