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Commodity Cash is King
Oleh:
Kelly, Tim
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Forbes Asia vol. 5 no. 7 (Apr. 2009)
,
page 54-56.
Topik:
Mitsubishi Corp.
;
Corporate Network
;
Public Companies
;
Shareholdings
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF5.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Mitsubishi Corp., the old trading company, has been piecing together a new corporate network over a decade. It's one of the world's 100 biggest public companies, yet the boss, Yorihiko Kojima, will shrug his shoulders and admit that most people, even many of his Japanese countrymen, are clueless as to what Mitsubishi Corp. actually does. It's not an issue of brand recognition. Mitsubishi's three-diamond symbol is one of the most recognizable logos anywhere. It's even been hijacked by pop drug culture by being stamped on ecstasy tablets known in the U.K. as Mitsubishis. the problem for Kojima is there are two dozen other companies that share the same name, including Mitsubishi Motors and Mitsubishi Electric. This is the legacy of a defunct conglomerate that now has little left of even cross-shareholdings.
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